Thinking you have to choose between dancing trends or boring video content? We made this for you...
Learn From 5 Of Dentistry's Top Leaders...
Rita Zamora, Kevin Henry, Laura Nelson, Michelle Strange, and Geri Gottlieb in this FREE Video series.
Social Media Short Form Video
Trends, Triggers, and Teamwork to Win in 2024!
Social Media Short Form Video
In This FREE video series we're diving into the sticky topics and triggers rarely addressed, like trends, triggers, and the mistakes that could cost you big time.
We'll cover the DOs & the DONTs, how to include your team, and stay out of hot water - this is a must watch for every dental team using social media.
Social Media Short Form Video
In This FREE video series we're diving into the sticky topics and triggers rarely addressed, like trends, triggers, and the mistakes that could cost you big time.
We'll cover the DOs & the DONTs, how to include your team, and stay out of hot water - this is a must watch for every dental team using social media.
- FEATURING -
We’ll give you video insight, guidelines
and examples of how to create content
with your team in a fun way that attracts patients,
builds your brand, and showcases your personality.
(and how to safely avoid triggers that are sabotaging your practice image)
Here's what you can expect:
01
01
How to Balance Professionalism with Humor. Creating the "Why" behind posting content and building a framework for your team so you can delegate confidently and safely. It's ok to have fun, but some trends may hurt your image and lower your trust factor.
How to Balance Professionalism with Humor. Creating the "Why" behind posting content and building a framework for your team so you can delegate confidently and safely. It's ok to have fun, but some trends may hurt your image and lower your trust factor.
02
02
Align content with objectives. How to adapt to new generations while building stability and longevity into our marketing. Who is the face of your marketing and what happens when there's turnover?
Align content with objectives. How to adapt to new generations while building stability and longevity into our marketing. Who is the face of your marketing and what happens when there's turnover?
03
03
What are you really posting online when you make short form videos? How to avoid triggers and traps that might be providing evidence against you.
What are you really posting online when you make short form videos? How to avoid triggers and traps that might be providing evidence against you.
04
04
How to make the right content that boosts patient confidence, perception of your practice, and attracts new patients!
How to make the right content that boosts patient confidence, perception of your practice, and attracts new patients!
Rita zamora
Owner, Connect90
Rita Zamora is author of the book Get Found, Get Liked, Get Patients - Making the Most of Social Media. She is the founder of Connect90, a social media program helping dentists with content ideas and tools to save time and get better results.
She graduated magna cum laude from the University of Colorado with a bachelor’s degree in business and marketing and has over 20 years experience in the business of dentistry.
Her advice on managing your online reputation was published in the ADA’s Practical Guide to Expert Business Strategies. She has also been published in professional publications such as Dental Economics, The Progressive Dentist & Progressive Orthodontist Magazines, the Dental Tribune International UK, DentalTown, The Colorado Dental Association Journal, and many more. One of her favorites positions was working as a treatment coordinator doing case presentation for a large perio and implant practice.